The Brand Story

Being a person who is thrifty in his ways and environmentally conscious from the very beginning in life, my journey to create an environmentally friendly clothing brand started in 2020.

In my search for clothes made from natural and organically sourced materials which are climate appropriate and comfortable for my sensitive skin, I discovered materials and methods of construction of clothes which fulfilled these purposes.

As we were also increasingly beginning to see the tremendous waste of resources (Environment, Time & Money) and the resultant pollution and global warming contribution of todays fast fashion lifestyle, we decided to launch a sustainable fashion brand.

Fast fashion clothes that we buy go out of fashion in a jiffy, have no exclusivity as they go on sale in 3 months and become an eyesore because almost everyone around you is wearing the same thing. These pieces of clothing made from low quality inorganic fibers end up not being used to its potential leaving us with no option but to look at those pieces of clothing in our wardrobes with a feeling of remorse not wanting to wear them anymore even though they can be, and in turn end up shopping at the stores again.

This made us decide upon the idea of creating a brand that caters to the need of high quality, functional, climate appropriate and environment friendly capsule collections of clothing which last you for a lifetime.

If you are a person who lives a conscious life, a life where in you are conscious and aware of your surroundings, I am confident that this will appeal to you.

Siddhant - meaning Principle.

A brand that makes products and works on principles of lifestyle.

Organic & Natural Products, Crafted in India, for You the Conscious Being.